The latest Knight Frank Residence Report highlights a significant trend across prime central London: the growing scarcity of larger new build apartments. According to analysis featured in the report, fewer than 3% of completed homes across Westminster and Kensington & Chelsea exceed 200 sq m, underscoring how rare these residences have become in some of the capital’s most sought-after neighbourhoods.
As the supply of larger homes continues to tighten, buyers seeking generous living space, exceptional design and turnkey quality are faced with an increasingly limited choice of opportunities. The report suggests that this scarcity is beginning to shape purchasing decisions, with larger residences becoming some of the most highly sought-after opportunities in the prime residential market.
The Penthouse at 100 George Street W1 is one example of this trend in action. Located in Marylebone, the four-bedroom duplex residence offers 288 sq m of living space and a 223 sq m private roof terrace. As the final larger home available within the development, it represents a rare opportunity to acquire a new build residence of this calibre in Westminster.
The Residence Report also highlights the performance of Opus at Bankside Yards, Native Land’s landmark residential tower on London’s South Bank, where sales exceeded £120 million during the launch phase. Featured as one of the capital’s most notable residential developments, and as prime central London’s tallest residential tower, Opus combines exceptional design, amenity and riverside living within a broader mixed-use neighbourhood.
Together, 100 George Street W1 and Opus reflect our long-standing approach to creating distinctive residential developments in some of London’s most desirable locations. From Marylebone to the South Bank, these projects are shaped by a focus on design quality, placemaking and long-term stewardship, creating homes that respond to evolving buyer expectations while contributing to the wider fabric of the city.
Read the full article in The Times here.
