Journal New Eidyn’s thoughtfully curated events series has welcomed a selection of premium, luxury brands to Edinburgh’s St. James Quarter

Journal — March 25, 2026

New Eidyn’s thoughtfully curated events series has welcomed a selection of premium, luxury brands to Edinburgh’s St. James Quarter

Journal — March 25, 2026 New Eidyn’s thoughtfully curated events series has welcomed a selection of premium, luxury brands to Edinburgh’s St. James Quarter

From Max Mara to Aesop, Porsche to Mulberry, New Eidyn has been hosting to an exceptional range of luxury brands as part of our recent events series held in the St. James Quarter residence. Highlights have included:

  • Cazenove Capital’s Scottish rugby panel talk hosted in the Garden Room at New Eidyn, offered a chance to bring property and rugby lovers together, complete with whisky tasting by rugby star Pierre Schoeman.
  • The scent of the season’s change was marked by an Aesop supper club in October. We were delighted to welcome the skincare and fragrance specialist as they became the newest brand partner within our exclusive Residents’ Rewards scheme.
  • Arriving in style, Porsche were welcomed to New Eidyn in the autumn, with guests enjoying a chance to see their extraordinary models, including their 911 and Taycan cars, as well as tours of the beautifully crafted apartments inside.
  • The ever-sophisticated Max Mara presented their Atelier collection for the first time in Scotland, including their signature coats and tailoring, showcasing the ideal wardrobe to exude elegance in Edinburgh.
  • The much sought-after handbag designer, Mulberry, showcased their stylish collection of bags alongside their signature scarves to guests at New Eidyn. Residents can enjoy Mulberry as part of the exclusive Residents’ Rewards programme.

Thank you to all our brand partners and to Who are August who have made this exciting events series possible.

To find out more about the Residents’ Rewards available at New Eidyn, click here.

 

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