Native Land, in partnership with Derwent London and The Portman Estate, is proud to announce the completion of 100 George Street W1, a landmark in super prime living and a new benchmark for residential excellence in Marylebone, one of prime central London’s most desirable locations.
In a market where new-build developments are increasingly rare – a 70% drop in prime central London’s development pipeline over the past decade according to Knight Frank – 100 George Street W1 marks a major milestone for buyers seeking exceptional quality and location.
The development comprises 41 exceptionally designed one-to-four bedroom residences together with extensive private amenities. With over 70% of residences already sold – including half within just six months of launch – 100 George Street W1 was named Knight Frank’s fastest-selling prime development in Westminster last year. A limited number of homes remain, offering a rare chance to own in one of London’s most desirable postcodes.
100 George Street W1 delivers a five-star lifestyle, with hotel-style amenities that redefine luxury living in the Marylebone area. These include a dedicated round-the-clock concierge, a residents’ lounge, library, fully equipped meeting room, gym, spa with sauna, and a luxurious treatment room – all interior-designed by Chapman Eugène to evoke a sense of refined, effortless living.
Nicholas Gray, Executive Director, Native Land commented: “The completion of 100 George Street W1 is a hugely exciting milestone for us and for the Marylebone market. After our thoughtful collaboration with Derwent London and The Portman Estate, we’re proud to unveil a development that will truly bring this corner of the city to life. With residents now moving in, we’re seeing the building evolve from a vision into a wonderful community, seamlessly integrating exquisite homes, boutique retail and new public spaces into one of London’s most loved neighbourhoods.
This is a unique opportunity in prime central London, where new homes of this calibre are rare. 100 George Street W1 is not only a design triumph but a commercial success, underscoring the enduring appeal of Marylebone and the growing demand for the best homes in London’s prime market.”
Rupert des Forges, Head of Prime Central London Developments at Knight Frank added:
“100 George Street W1 is a standout development for our buyers, in an area that continues to be a go-to postcode.
And the response has been remarkable – around half the homes were sold within six months of launch making it our fastest-selling prime development in Westminster in 2024. That level of interest speaks to a growing appetite for homes that combine timeless design, thoughtful planning, and a genuine connection to their location.”
Due to the early sales success at 100 George Street W1, a limited number of apartments remain. Prices start from £1,750,000. For sales enquiries, contact the Native Land Sales Team on +44 (0)20 7758 7188 or visit 100georgest.com for more details.
