Knight Frank has reported a significant increase in new buyer enquires in the Marylebone area, with a 40% increase in the last quarter of 2025, The Financial Times has shared. What’s more, whilst price per square foot in Prime Central London dropped by 3.4% to £1,611, in Marylebone prices went against the curve, increasing 9.6% to £1,833 per square foot. Developments such as Native Land’s 100 George Street are contributing to this trend, as buyers search for appealing Georgian-style streets.

So, what is the reason for the enduring appeal of Marylebone? What are buyers looking for in the area? The Financial Times has explored what the area is doing differently:

• Marylebone is selective which retailer it chooses, prioritising independent businesses, showcasing a commitment to the “village” feel
• Residents who move to the area highlight the proximity of culture and the welcoming atmosphere for international buyers, with plenty of activity on the weekends
• Exceptional connectivity, including the nearby Elizabeth Line at Bond Street, offering fast access to Heathrow, whilst the Eurostar at St Pancras is also within easy reach

Commentary on the area spotlights Marylebone’s ability to balance heritage with thoughtful renewal, and 100 George Street embodies just that. Designed by Hopkins Architects, the luxury development is both design-led and human-centred, reflecting a neighbourhood that is setting a standard for quality living.

Read more via the Financial Times, here.

To explore more about what 100 George Street W1 offers, click here.